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The ABM Effect: How to Win, Retain and Grow Valuable Clients for Market-Beating Growth
"Account-Based Marketing can only truly succeed when a company's executives work as a unified, purpose-directed team." Don Peppers
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Marketing Excellence Award Winners 2022
Winners were announced on October 25 during our Awards Ceremony and the celebration for this year’s award winners will continue throughout the Marketing Vision conference.
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Celebrate 25 Years of Marketing Excellence With Us
Remember the top marketing priorities in 1998? See how our awards program has evolved and adapted to changes in the services marketing industry.
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2022 Marketing Excellence Awards—Call for Entries: Honoring the Best in B2B Services and Solutions Marketing
2022 Marketing Excellence Awards recognizes programs that demonstrate market insight, innovative marketing, and business impact with strategic B2B marketing.
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Marketing Excellence Award Winners 2021
Winners were announced on October 13 during our virtual Awards Ceremony and the celebration for this year’s award winners will continue next week during our annual Marketing Vision conference.
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Account-based marketing pioneers join forces
Momentum has acquired Boston-based research, advisory, and training firm ITSMA to offer unmatched depth of expertise in accelerating growth and adoption of account-based strategies.
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Marketing Excellence Award Winners 2020
The 2020 Marketing Excellence Award Winners were announced on October 14 during a virtual presentation where teams around the world joined in.
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ITSMA Announces Finalists for the 2020 Marketing Excellence Awards
B2B marketing leaders and innovators will be honored on October 14 for standout performance with tech-related services and solutions and winners will share growth and innovation stories at ITSMA’s 2020 Marketing Vision Conference.
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2020 Marketing Excellence Awards—Call for Entries: Honoring the Best in B2B Services and Solutions Marketing
ITSMA, the leadership community for B2B services and solutions marketing in the connected economy, today launches the 2020 Marketing Excellence Awards program.
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New Report Shows ABM is Driving Greater Customer Success
Companies see higher levels of customer success and advocacy. 66 percent said their ABM accounts are more likely to provide positive references.
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Global Solution Providers Have Captured the Early Lead for Mindshare with Enterprise Buyers for Digital Transformation Solutions
ITSMA's new brand tracking study for providers of digital transformation services and solutions, Positioning for Digital Leadership, finds IBM, Accenture, and Cognizant as the brand equity leaders.