Going to market with partners is a central part of Equinix’s strategy. Momentum ITSMA developed a workshop-based process to help Equinix build clear go-to-market strategies and strong joint value propositions with its most important partners.
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In 2022 Google Cloud made a strategic decision about its Account-Based Marketing (ABM) program to focus on deepening relationships with existing customers; this initiative was positioned as a pilot ABM team.
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This organisation wanted to drive sales into key verticals with a compelling, joint value proposition. We helped them develop this proposition and equip partners and sales teams with the tools needed to communicate to prospective customers.
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Google Cloud revamped its ABM approach to become a trusted partner in a customer’s digital transformation journey and elevated its reputation in just six months.
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This communication software service provider wanted to enable Service Provider partners to increase sales of its cloud communications platforms to SMBs.
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This global energy service provider needed to build a compelling market story to support its GTM strategy.
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When Covid-19 hit, the switch to remote working occurred overnight – putting enterprise IT networks under intense pressure. Here's how we helped our client break through the noise.
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Helping a private HR and payroll provider launch a new flagship product – People First HR & payroll platform – enabling it to address new markets with a disruptive offering reflecting the way the world of work is changing.
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An Imaging Solutions provider, a subsidiary of Fujitsu Ltd, needed to cut through the competitive noise bombarding its channel partners in a crowded market
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How do you engage 2.4 million Covid-battered businesses in diverse locations across the UK and persuade them to change their vital lifeline to the outside world? Think Local.
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A multinational telco needed to change the way it was perceived by business customers.
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A multinational electronics company wanted to introduce their mobile device-based business solutions with the aim to grow market share and build stronger channel engagement.
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Following a major restructuring, its CEO commissioned a formal key account management (KAM) program and hired us to help establish the program office.
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