In the world of ABM and partner marketing, there’s a clear mantra: one team, one strategy, one goal. Alignment is critical to capturing the full value of this exciting, and growing, application of ABM.
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October is Black History Month, so we want to ‘Salute our Sisters’ by recognizing and honoring the remarkable achievements of some of the most influential and inspiring black women in sales and marketing.
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Your internal audience can help ensure your thought leadership program is top-notch through sharing their expertise and their networks.
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In 1993, a book called ‘The One to One Future: Building Relationships One Customer at a Time’ set the stage for a revolutionary approach to marketing.
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Momentum ITSMA’s latest Client Buying Index (CBX) research reveals some fascinating insights about how the B2B buying landscape is evolving, with cautious buyers demanding more innovation and greater collaboration from their suppliers.
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In the world of B2B marketing, few strategies have gained as much traction as ABM. This highly personalized approach has not only transformed the way businesses connect with their most valuable customers but also ushered in a new era of marketing sophistication.
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Inclusivity isn’t just a buzzword – it needs deliberate actions and even seemingly small gestures can have a profound impact.
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With repeatable B2B thought leadership programs, you no longer need to fight competitors for share of voice.
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Today’s business landscape is highly competitive. So, effective marketing requires so much more than just broad messaging and one-way communication.
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The latest Client Buying Index research shows buyers are sceptical and treading carefully. What does that mean for marketers?
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Here at Momentum ITSMA, we’re on a mission to create long-term client advantage by blending human and artificial intelligence, particularly Generative AI.
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While one person’s definition of diversity may differ from another’s, we’re united in our collective responsibility for fostering equity and inclusion in the workplace – and beyond.
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One fascinating finding from the latest Momentum ITSMA Client Buying Index (CBX), that has stimulated a lot of attention, is the data around ESG (Environmental Social Governance) and DEI (Diversity Equity Inclusion).
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