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5 things you didn’t know about working with the public sector
Myron Hrycyk of the Cabinet office tells us what it’s like bridging the gap between public and private sector, and the unique challenges both sides face.
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How Marketing Can Drive Sustained Growth In An Economic Downturn
Find out more about how we used data from the spring 2022 wave of our Customer Buying Index (CBX) research to provide pointers to successfully navigating an economic downturn.
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Don’t fit the mold – change it
FM Global’s Head of Marketing, Angie Henderson Moncada shares the moment that shaped her attitude towards bias and authenticity.
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4 things you didn’t know about Key Account Management
Key Account Management could see your growth double – but watch out for these four lesser-known pitfalls.
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Two Ways B2B Marketers can Differentiate Their Company in a Competitive Market
Read about the single most important insight from How Executive Buying Behavior & Preferences are Changing: Momentum ITSMA’s 2022 CBX Research [wave 1].
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Want to break the bias? Play the long game
Toni Allen, of the Institution of Engineering and Technology talks glass ceilings, skills gaps, and why organizations must make a long-term plan for diversity and inclusion.
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Top tips for business growth
Salesforce Growth Evangelist and ex-Gartner Research Fellow Tiffani Bova shares her top growth tactics and explains why existing customers deserve more.
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Taking Action Against Bias | Forbes
Momentum ITSMA held a one-off workshop to discover how leaders are tackling bias today and promote real stories of female leadership and workplace empowerment. Here are four practical tips from the discussion.
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Where B2B Marketers Accelerate Growth Through Best Practices
In June 2022 Momentum ITSMA introduced the Growth Hub, the industry’s most dynamic community of B2B marketers who want to accelerate business growth.
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Making D&I more human
You may think diversity and inclusion is a matter of employing the same number of women and men or promoting an “authentic” culture the allows you to bring “whole selves” to work. But it’s so much more than that.
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Inside IBM’s global account-based marketing program
Phil Crompton VP of Industry Marketing, Worldwide at IBM, explains how ABM at IBM went from a small-scale pilot to a global program with over 250 clients.
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Taking an old-school approach to new ABM Training
Guy Phillips joined Momentum ITSMA in April 2022 to head up the Learning and Development service. Before he came on board, he jotted down some notes about why he took the role...
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Marketing Leadership Forum: 21 “Aha!” moments from B2B marketers
In just two short days, we heard from nearly 20 speakers who gave their takes on the hottest topics in growth strategies today.