Article

Article

How can Account Based Marketing (ABM) drive enterprise customer acquisition, retention and growth?

Article

What To Expect For Account-Based Marketing In 2023

CEO of Momentum ITSMA & author of An Executives Guide to ABM, helping firms develop, embed and enable Account Based Marketing strategies.

Article

Building a Successful Partner Ecosystem Starts with a Strong Foundation

Julie Schwartz, Senior Vice President, Research at Momentum ITSMA, gets to know her new colleague, Phil Brown, Momentum ITSMA's Head of Go-To-Market (GTM) Consulting.

Article

Market-Beating Growth in a Volatile World

Our experts offer their perspectives on five major areas where B2B growth leaders should focus their efforts.

Article

Rebalance Your Marketing Focus in 2023

Momentum ITSMA CEO Alisha Lyndon kicked off the second day of Marketing Vision 2022 with an overview of how companies can achieve sustained growth.

Article

Six things ABM leaders do better

Even ABM leaders are just beginning to deliver cohesive, multichannel experiences across human and digital touchpoints. The good news is, here are six surefire ways to level up your ABM programs.

Article

Elevating ABM: Building Blocks for Long-Term Growth

The 6th annual Momentum ITSMA & ABM Leadership Alliance benchmark study provides an essential review of how we’re doing with ABM in today’s context and identifies three areas in which the most successful programs stand apart from the rest.

Article

Give buyers the right marketing content at the right time

Marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle...

Article

The 2022 Momentum ITSMA Customer Buying Index (CBX) – Wave 2

'Forging a Clear Path for Growth' outlines all of the findings survey and offers recommendations for solution providers and B2B marketers who seek to drive sustained growth.

Article

Axioms of Account-Based Growth

Eight key axioms of account-based growth that are applicable in today’s business environment and lay the groundwork for what you need to know to create sustained growth in the future.

Article

Kyndryl’s account-based growth journey

Kyndryl’s Clara Belalcazar, CMO, Americas, reveals why account-based marketing is key to helping this billion-dollar company fulfil ambitious growth plans.

Article

5 things you didn’t know about working with the public sector

Myron Hrycyk of the Cabinet office tells us what it’s like bridging the gap between public and private sector, and the unique challenges both sides face.

Article

How Marketing Can Drive Sustained Growth In An Economic Downturn

Find out more about how we used data from the spring 2022 wave of our Customer Buying Index (CBX) research to provide pointers to successfully navigating an economic downturn.