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Give buyers the right marketing content at the right time
Marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle...
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The 2022 Momentum ITSMA Customer Buying Index (CBX) – Wave 2
'Forging a Clear Path for Growth' outlines all of the findings survey and offers recommendations for solution providers and B2B marketers who seek to drive sustained growth.
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Embedding ABM: Next Steps for Market Leadership
Embedding ABM: Next Steps for Market Leadership, the fifth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success and the five ways that ABM leaders stand apart from others to generate more substantial results.
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Rethinking ABM for the Next Opportunity
Rethinking ABM for the Next Opportunity, the fourth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success during a time of unprecedented challenge and change.
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Moving to ABM Maturity
Moving to ABM Maturity, the third annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, demonstrates clearly that the primacy of ABM is for good reason: It works!
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4 things you didn’t know about Key Account Management
Key Account Management could see your growth double – but watch out for these four lesser-known pitfalls.
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Axioms of Account-Based Growth
Eight key axioms of account-based growth that are applicable in today’s business environment and lay the groundwork for what you need to know to create sustained growth in the future.
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Kyndryl’s account-based growth journey
Kyndryl’s Clara Belalcazar, CMO, Americas, reveals why account-based marketing is key to helping this billion-dollar company fulfil ambitious growth plans.
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5 things you didn’t know about working with the public sector
Myron Hrycyk of the Cabinet office tells us what it’s like bridging the gap between public and private sector, and the unique challenges both sides face.
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Two Ways B2B Marketers can Differentiate Their Company in a Competitive Market
Read about the single most important insight from How Executive Buying Behavior & Preferences are Changing: Momentum ITSMA’s 2022 CBX Research [wave 1].
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How Marketing Can Drive Sustained Growth In An Economic Downturn
Find out more about how we used data from the spring 2022 wave of our Customer Buying Index (CBX) research to provide pointers to successfully navigating an economic downturn.
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Want to break the bias? Play the long game
Toni Allen, of the Institution of Engineering and Technology talks glass ceilings, skills gaps, and why organizations must make a long-term plan for diversity and inclusion.
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Don’t fit the mold – change it
FM Global’s Head of Marketing, Angie Henderson Moncada shares the moment that shaped her attitude towards bias and authenticity.