
Article
Market-Beating Growth in a Volatile World
Our experts offer their perspectives on five major areas where B2B growth leaders should focus their efforts.
Article
Our experts offer their perspectives on five major areas where B2B growth leaders should focus their efforts.
Article
Momentum ITSMA CEO Alisha Lyndon kicked off the second day of Marketing Vision 2022 with an overview of how companies can achieve sustained growth.
Article
Even ABM leaders are just beginning to deliver cohesive, multichannel experiences across human and digital touchpoints. The good news is, here are six surefire ways to level up your ABM programs.
Article
The 6th annual Momentum ITSMA & ABM Leadership Alliance benchmark study provides an essential review of how we’re doing with ABM in today’s context and identifies three areas in which the most successful programs stand apart from the rest.
Article
With the demand for fast information, and snappy opinions, easily digested on a mobile device, you would be forgiven for thinking that long-form content is no longer relevant.
Article
Article
ITSMA's Services Marketing Budget and Trends Study documents strategic and investment priorities for top B2B services and technology firms.
Article
ITSMA rolled out the new 4 P's of content marketing last year: Personalized, Proactive, Peer Influenced, and Proven. This study proves the 4 P's are more necessary now than ever...
Article
We’ve spent a lot of 2017 looking into the practicalities of moving to a blended approach, and have a wealth of ABM resources to guide your thinking and planning as you move in that direction.
Article
We're launching the 2018 Marketing Excellence Awards program today! This program honors standout performance in seven strategic and critical aspects of B2B marketing.
Article
Latest publications, including ITSMA's Marketing Transformation Maturity Model, viewpoint on AI and marketing, case study on IBM's new work of marketing...
Article
ITSMA podcast, Practicing ABM, jointly produced with MomentumABM, digs into the opportunities and challenges of using social media to strengthen account-based marketing...
Article
The New Work of Marketing initiative is changing the way IBM’s marketers work. Success is based on understanding the buyers’ role, challenges, and behavior.