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Market-Beating Growth in a Volatile World
Our experts offer their perspectives on five major areas where B2B growth leaders should focus their efforts.
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Rebalance Your Marketing Focus in 2023
Momentum ITSMA CEO Alisha Lyndon kicked off the second day of Marketing Vision 2022 with an overview of how companies can achieve sustained growth.
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Six things ABM leaders do better
Even ABM leaders are just beginning to deliver cohesive, multichannel experiences across human and digital touchpoints. The good news is, here are six surefire ways to level up your ABM programs.
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Elevating ABM: Building Blocks for Long-Term Growth
The 6th annual Momentum ITSMA & ABM Leadership Alliance benchmark study provides an essential review of how we’re doing with ABM in today’s context and identifies three areas in which the most successful programs stand apart from the rest.
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Content: the long and the short of it
With the demand for fast information, and snappy opinions, easily digested on a mobile device, you would be forgiven for thinking that long-form content is no longer relevant.
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Don’t let tunnel vision compromise your go-to-market success
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2018 Marketing Budgets and Priorities? Benchmark with the Best
ITSMA's Services Marketing Budget and Trends Study documents strategic and investment priorities for top B2B services and technology firms.
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Updating the Four P’s of Content Marketing
ITSMA rolled out the new 4 P's of content marketing last year: Personalized, Proactive, Peer Influenced, and Proven. This study proves the 4 P's are more necessary now than ever...
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The Best of ABM: Resources for 2018 Planning
We’ve spent a lot of 2017 looking into the practicalities of moving to a blended approach, and have a wealth of ABM resources to guide your thinking and planning as you move in that direction.
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2018 Marketing Excellence Awards—Call for Entries: Honoring the Best in B2B Services and Solutions Marketing
We're launching the 2018 Marketing Excellence Awards program today! This program honors standout performance in seven strategic and critical aspects of B2B marketing.
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Accelerating Marketing Transformation: ITSMA’s Latest and Greatest
Latest publications, including ITSMA's Marketing Transformation Maturity Model, viewpoint on AI and marketing, case study on IBM's new work of marketing...
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Social Media for ABM: A New ITSMA-MomentumABM Podcast
ITSMA podcast, Practicing ABM, jointly produced with MomentumABM, digs into the opportunities and challenges of using social media to strengthen account-based marketing...
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IBM Embraces the New Work of Marketing
The New Work of Marketing initiative is changing the way IBM’s marketers work. Success is based on understanding the buyers’ role, challenges, and behavior.