As I sat down to write the questions for Momentum ITSMA’s Annual B2B Marketing Trends Survey, formerly known as the Budget and Trends Survey, my heart wasn’t really in it. We had just come off Marketing Vision 2020, the Virtual Experience, and I was suffering from screen fatigue. I knew I couldn’t put Momentum ITSMA members through another painstaking, lengthy survey about a budget that could be blown up. It’s been nine months since the Covid-19 pandemic shut down business as we know it and we all need a bit more empathy.
But, Momentum ITSMA has been doing research in B2B marketing for 25 years. We know, and you know, that 2020, with the pandemic, has been an inflection point. Almost everything has changed, and marketing will never be the same.
That’s why we must do our B2B Marketing Trends Survey this year. It’s imperative that we establish a new baseline. And it’s critical that our members participate, because you can’t proceed in isolation. You need data from your peers to help you to determine if you are keeping up and are placing the right bets. If we’ve learned one thing in 2020, it’s that community is more important than ever.
To make it easier and more relevant, we shortened the survey and focused it more on the impact of the pandemic on B2B marketing. Because. It. Has. Changed. Everything.
So, I implore you to take the survey. Watch this video: I practically beg you to do it!