marketing vision

Marketing Vision 2020: What’s New and What’s Next For Marketers Looking Ahead to 2021

Momentum ITSMA Staff

October 6, 2020

Marketing Vision 2020, a new virtual experience. Insight, education, and peer sharing are more important than ever as we head into Q4.

Marketing Vision 2020: What’s New and What’s Next For Marketers Looking Ahead to 2021

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For more than 25 years, ITSMA has showcased what’s new and what’s next in B2B marketing with our annual Marketing Vision Conference – now, a new, virtual experience. The insight, education, and peer sharing are more important than ever as we head into Q4 of this incredible year. All active ITSMA members can register for a Standard Package seat for this virtual event at no charge and a Premium Package seat for only $495. Conference sessions will also be available for on-demand viewing to registrants for three months after the event as well!

For marketing leaders and practitioners looking for new ideas and inspiration going into 2021, we’ll go deep into the toughest and most important issues that we’re all facing today, including:

  • Developing and accelerating new opportunities for growth
  • Engaging and building relationships in the c-suite
  • Rethinking ABM and field marketing for our new environment, and
  • Repositioning the brand for our uncertain future

The conference starts with our virtual Marketing Excellence Awards on October 14, where we honor the best of the best from world-class B2B marketing organizations. The 2020 MEA program includes awards in six categories, along with special awards for the top programs from small- and medium-sized businesses (SMB):

  • Driving Strategic Growth
  • Enabling Sales to Accelerate Growth
  • Orchestrating Executive Engagement
  • Repositioning the Brand
  • Scaling and Optimizing Account-Based Marketing
  • Transforming Marketing with Data, Analytics, and Insight [New in 2020]

Diamond and Gold winners will be announced on October 14, and we will set the stage for sharing many of the award-winning case study presentations during the main conference days on October 20-22.

During the three days of Marketing Vision 2020, we’ll bring together more than 50 speakers and session leaders from across the top B2B technology, telecom and services firms, including SAP, Infosys, IBM, Citrix, Microsoft, Deloitte, HP, Capgemini, and more. These experts will share strategies, best practices, and lessons learned as they work through the pandemic and develop new approaches to innovate and grow in 2021 and beyond. And we’ll bring in our own research and insight, as well, including a brand-new study conducted with 500 senior-level buyers from North America, Europe, and Asia Pacific, on their preferences and priorities for engaging with providers.

The learning continues with a set of six post-conference workshops during October 27-29, with sessions on ABM, Executive Engagement, Marketing Technology, Brand Building, Buyer Value Propositions, and Organizational Readiness for Digital Transformation.

To register for or learn more about Marketing Vision 2020 – the virtual experience, go to