Marketing Transformation: The Case of Microsoft
Valerie Beaulieu at Microsoft, thinks Marketing is the best job, and her excitement for marketing’s leadership role in digital transformation is contagious!
Article
Momentum ITSMA Staff
February 19, 2020
Valerie Beaulieu at Microsoft, thinks Marketing is the best job, and her excitement for marketing’s leadership role in digital transformation is contagious!
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“Marketing is the best job,” declares Valerie Beaulieu, Chief Marketing Officer, Microsoft US, Microsoft Corporation. Despite challenging times for Chief Marketing Officers (CMOs), Valerie Beaulieu’s excitement for marketing’s leadership role in digital transformation is contagious. Julie Schwartz recently sat down with Beaulieu to discuss her experience and explore the key pillars for Microsoft’s transformation. In this candid conversation, Beaulieu acknowledged the challenges her team faced in transforming marketing at Microsoft.
Here are some excerpts from that conversation.
ITSMA: Expectations for performance are high and escalating for marketers. What do you see as top challenges facing CMOs?
Valerie Beaulieu: As marketers, we play a key role in defining the digital transformation for our companies. It is an exciting profession, but also one filled with challenges. I see three primary challenges for CMOs:
ITSMA: How are you approaching marketing transformation at Microsoft?
Beaulieu: There are three big pillars on which we are anchoring our transformation: culture, capability, and technology:
To get the details on how Microsoft is transforming marketing, read the ITSMA Viewpoint Marketing Transformation: The Case of Microsoft.