The Value of B2B Thought Leadership Survey 2023: Be a voice, not an echo – how surveys hold sway with the C-suite
Not producing thought leadership simply isn’t an option. But the million-dollar question is: does yours compel your target audience to take action?
Insights, actions, and help are the key ingredients to valuable thought leadership. It influences buyer confidence, decision-making, and trust. As business leaders strive to understand their customers better, determine effective strategies, and seek guidance in implementing solutions, supply and demand for high-quality thought leadership is on the increase.
Over half of the executives we surveyed said it’s critical when assessing potential advisors. How can you position yourself as a trusted advisor in this ever-changing and highly competitive landscape?
Momentum ITSMA community members can read the full report here. If you’re not a member and you’d like to access exclusive research, events, and discounts on industry-leading courses, get in touch with our Member Success Director luisa.jones@momentumitsma.com.
More in
-
Latest research links mature thought leadership to superior business performance
Research from Momentum ITSMA, a leading growth consultancy, reveals a connection between the maturity of thought leadership programs and superior business performance.
-
The art of alignment: Three pillars of sales and marketing cohesion
Although we’ve made great strides in bridging the gap between sales and marketing, the need for unification has intensified in the last few years.
-
The power of incumbency: Rethinking your marketing resource allocation
Jodi Lebow, VP Global Demand Center, Hexagon and Robert Hollier, Partner, Momentum ITSMA, advise on ABM budget strategies in light of new buyer research.