How can Account Based Marketing (ABM) drive enterprise customer acquisition, retention and growth?

Alisha Lyndon

by Alisha Lyndon

May 12, 2023


In today's competitive business landscape and as enterprise buying cycles become more complex, finding effective strategies to attract and expand enterprise customers is crucial for the success of UK SMEs. One approach that has proven highly effective at winning and growing enterprise customers is Account Based Marketing (ABM).

In this article, we'll share insights from an ABM event we recently hosted, led by Alisha Lyndon, the founder and CEO of Momentum ITSMA, and describe why we are encouraging our portfolio companies to embrace ABM, how to adopt the approach, and some common challenges that we see across our portfolio companies.

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Actionable Insights

ABM: How To Compete When Everyone Has The Same Strategy | Forbes

As much as 70% of B2B organizations are now either adopting or planning to adopt an ABM approach, can it still be used to distinguish your firm from similar competitors?