ABM fundamentals

Account-Based Marketing (ABM) delivers results. But how do you get started with ABM? How do you know you’re actually developing a strategic ABM program and not just a glorified demand generation system?

We’ve trained hundreds of marketers who have gone on to implement award-winning ABM programs.

Succeeding with ABM requires a complex blend of leadership, business acumen, and a range of specific marketing skills. And, as with anything, you have to learn the fundamentals before you can grow your program.

Momentum ITSMA’s Fundamentals of ABM training course can help you build a strong foundation. The Fundamentals of ABM course helps B2B marketers understand when and how to use ABM, select the right accounts, and practice the seven steps involved in building an ABM plan.

About the Fundamentals of ABM training course

Also known as ‘The ABCs of ABM,’ this eight-hour, online course is designed for B2B marketers who are pivoting to an ABM strategy or jumpstarting a dormant program.

It is specifically designed for anyone who wants to have a better understanding of ABM and how it can help increase revenues, create new and stronger relationships, and build your organization’s reputation.

By the end of this session, you will:

  • Understand the difference between ABM and traditional demand generation campaigns
  • Be able to select the right accounts for your program
  • Know how to identify what is driving accounts
  • Understand how to identify and prioritize “plays” for your target accounts
  • Know how to profile stakeholders and create buyer personas
  • Be able to create customized value propositions
  • Know how to design and execute integrated sales and marketing campaigns
  • Be able to measure and communicate the impact made on reputation, relationships, and revenue growth

Book now

Momentum ITSMA now provides training virtually, offering sessions for North America, EMEA, and APAC regions. We also work with companies to provide custom, virtual training. Click the link below to see the upcoming options and find the one that works for you.

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