ITSMA, the leadership community for B2B marketers in the connected economy, today announced the finalists in its 24th Annual Marketing Excellence Awards Program.
The awards program honors the marketing initiatives and campaigns that have delivered superior performance in the four most critical aspects of marketing success: customer-focus, innovation, execution, and business impact. The program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic, collaborative approach to marketing.
“As B2B organizations continue working their way through the COVID-19 disruptions, those that pivoted quickly with customer-oriented insight and support, along with new offerings and ways to engage, positioned themselves for long-term success,” said Dave Munn, President of ITSMA. “Once again, we have a standout group of award finalists this year that showcase a wealth of innovation and inspiration as marketers advance their role and impact in their companies. The 38 organizations that have reached this stage exhibit the best qualities of market focus, creativity, and operational excellence in accelerating strategic growth and innovation.”