Constant change in markets and marketing is an old cliché but 2024 still feels different! Deepening challenges with workforce and ways of working, cautious and skeptical buyers, the integration of Generative AI, geopolitical and environmental pressures, and more have expanded dramatically the already full agendas that CMOs and other marketing leaders need to address. 

Held in the stunning environs of Napa, CA, the Marketing Leadership Summit provides an exclusive opportunity for a select group of marketing leaders to join Momentum ITSMA Global Advisory Board members to share ideas, shape strategies and plans, and recharge their batteries for the year ahead. 

With minimal presentation and maximum collaboration, this year’s gathering highlights a set of working sessions and networking on essential leadership challenges, including:  

• Investment priorities amid constant change 
• Managing up, down, and across: Building trust to collaborate and accelerate 
• Marketing with partners and ecosystems 
• Marketing with – and into – Gen AI 
• Transforming Go-to-Market for account-centric growth

It’s a rare opportunity to join CMOs and top marketing leaders for cutting edge conversation, reflection, and inspiration.  

And of course we’ll have wine-tasting, fine food, and calming breaks to soak up the Northern Californian sun. 

Hosted by our own Alisha Lyndon, CEO, and Rob Leavitt, Partner, we will be joined by the following discussion leaders:

• Laura Heisman, CMO, Dynatrace
• Juliet Randall, VP, Account Based Marketing, Salesforce
• Lauren Sallata, CMO, Ricoh NA
• Fredrik Winterlind, Strategic Marketer, Critical Infrastructure

For the full agenda, please click on each day below.