Google, Oracle, Cloudera: The sales perspective
For this ABM Podcast episode, we bring you three sales leaders for their first-hand experiences in leading key accounts and the shifting enterprise buying cycles...
by Alisha Lyndon
August 13, 2020
In this episode we bring together three sales leaders for their first-hand experiences in leading key accounts and the shifting enterprise buying cycles. They also share their thoughts on the role of marketing and how they’ve used account-based marketing to shift perceptions, grow relationships and win bigger deals.
The enterprise buying team: who’s on it and how to communicate with them
If there is one finding from the latest wave of our CBX™ that has resonated more than any other, it's this: the average size of a buying team for a $3m+ technology investment is 14 people. Find out who is buying and how to communicate with them.
Marketing in the Age of Anxiety: how to respond to the new enterprise mindset
The findings from Momentum ITSMA's latest CBX® revealed the anxieties plaguing C-suite leaders following a year of reactive technology purchases and organisational pivots...
How to maintain your customer focus through change
Microsoft's Sydne Mullings offers her advice on managing change, using data to your advantage, and keeping your eyes firmly on the customer