Fujitsu: ABM becoming business as usual
We were joined by Fujitsu's Andrea Clatworthy for the very first episode of the ABM Podcast!
by Alisha Lyndon
August 12, 2020
In this first episode we’re joined by Andrea Clatworthy, Head of Account-Based Marketing (ABM), EMEA at Fujitsu, to explore how ABM is moving from an island to business as usual.
Related Resources
ABM trends and tactics to watch in 2022
Momentum ITSMA's Selin Paeck shares her thoughts on the trends that will shape ABM in 2022, from the demise of browser cookies to the rise of AI
ABM in the metaverse
The metaverse could fundamentally change account-based marketing tactics. Here's our view of how ABM might look in the virtual world
S&P Global: When ABM becomes ABE
How do you establish ABE as a known discipline within an organisation that has no prior experience? Hear from S&P's Amie Stankiste...