Last January at our State of the Marketing Profession webinar, we declared 2022 the Year of Marketing Enablement.
Marketing Enablement can be defined as any combination of activities that ensures marketers can successfully leverage new tools and technologies, manage their career path, and develop relevant skills and new ways of working needed to deliver growth.
Marketing leaders who are enabling their teams focus on structuring the organization to deliver results, having the right people in the right roles, ensuring marketers are satisfied with their work and feel part of the company’s mission, and have both the marketing and technical skills to leverage technology and impact growth.
At the Marketing Leadership Forum in Napa, CA, in May, one of our highest rated presentations was given by Kelvin Gee, who described Oracle’s approach to marketing enablement. (Growth Hub members can access a full write-up here.)
One of the most interesting points Kelvin made was about who constitutes a marketing team, and how Oracle chose to include outside agencies in their marketing enablement program.
I think Kelvin describes it better than I can, so take a look at this video to learn more.
How are you enabling ALL of your marketing team members so you’re rowing in the same direction?
Liz Harrison, partner for McKinsey in their marketing and sales practice, joined Momentum ITSMA founder and CEO to discuss how organisations can best enable sales teams for success in the new world of enterprise selling.
McKinsey's Liz Harrison joins Alisha on the ABM podcast for a Q&A on sales enablement in a world of digital selling
Momentum ITSMA's Alisha Lyndon writes about the sales enablement strategies that are best suited to the post-Covid world of enterprise buying