Podcast
Momentum Group – A year in review
12 months since Momentum and ITSMA joined forces to create a global growth consultancy and ABM powerhouse, we have invited three of our experts to discuss what the future holds for the Momentum Group.
Podcasts
The Account-Based Marketing and Breaking the bias podcasts are brought to you by Momentum ITSMA. Designed as collections of conversations with sales and marketing leaders from across our industry, the ABM Podcast aims to share thoughts and practical tips to growing your most valuable customers whilst Breaking the bias aims to shine a light on and share stories of workplace empowerment.
Podcast
Legislation leads culture
Microsoft's Christina Leimoni is blazing a trail as one of the few openly gay, female execs in the technology industry – not to mention in Greece, her home country.
Podcast
IBM: Building account-based marketing muscle
Phil Crompton, a 40-year IBM veteran, shares the 2 year transformational journey he's led to build out their program office, develop talent with career pathways and embed a program across the globe.
Podcast
D&I starts with culture
Irina Velkova, Associate Director, Grant Thornton, discusses why education and culture paves the way for diversity; and the importance of staying grounded as a leader.
Podcast
Addleshaw Goddard: How to build a distinctive brand
Trends aren’t an indicator of what you should be doing, but what you shouldn’t be doing – if you want to make an impact, that is.
Podcast
Building resilience from difference
Accenture's Suzanne Randall shares her ancestors' fight to stay true to their identity against all odds, and how this shaped her life and work
Podcast
Epicor: Gaining a growth edge with competitive intelligence
Competitive Intelligence expert Andy Reid describes how his team has helped Epicor achieve a competitive edge using deep market insight
Podcast
Microsoft: Transforming customer outcomes
Microsoft's Sydne Mullings reveals how to drive “beautiful” customer outcomes, initiate business change, and transform the marketing function
Podcast
International Women’s Day 2022: Leadership knows no boundaries
Episode 1 of the Breaking the Bias podcast looks at workplace bias and how leaders can transform their teams by celebrating difference
Podcast
Infosys: Why people are the key to ABM success
Infosys's Navin Rammohan explains why hiring for attitude and diverse experience is key when building a successful ABM team
Podcast
Breaking the Bias: True leadership knows no boundaries
To mark International Women’s Day 2022, we invited three female leaders to share their stories of leadership and workplace empowerment
Podcast
Adobe: How to maximize partner marketing results
Martin Smith, Adobe’s Head of Partner Marketing, EMEA, discusses the ups and downs of partner marketing and how to avoid common pitfalls
Podcast
Arvato: The world of Key Account Management
Arvato's Will Green discusses the evolution of Key Account Management in the business and how to build a world-class key account program