The Account-Based Marketing and Breaking the Bias podcasts are brought to you by Momentum ITSMA. Designed as collections of conversations with sales and marketing leaders from across our industry, the ABM Podcast aims to share thoughts and practical tips to growing your most valuable customers whilst Breaking the bias aims to shine a light on and share stories of workplace empowerment.
In this podcast Hillary Carpio, Senior Director of ABM at Snowflake, discusses how combining agile methodologies with scalable ABM practices helps to successfully navigate the challenges of the enterprise market, creating meaningful connections and driving revenue growth.
Podcast
In this Breaking the Bias Podcast, recorded live at the Marketing Leadership Forum in Napa Valley, we talk to Mona Charif, NTT DATA and Sharon Driscoll, IBM, to explore the complexities and the power of diversity.
Podcast
While one person’s definition of diversity may differ from another’s, we’re united in our collective responsibility for fostering equity and inclusion in the workplace – and beyond.
Blog
ABM inspires confidence in customers. But first you’ve got to win over sales, and it’s a lot easier if you’ve experienced their challenges.
Podcast
In this episode, Juliet Randall shares advice for new ABM leaders on balancing building the future with nailing the basics.
Podcast
To celebrate the 50th episode of our ABM Podcast, we honor the outstanding achievements of the 2022 Marketing Excellence Awards (MEA) Gold Winner Cheryl Caudill, Global Program Office Leader at IBM, and finalist Ankica Jedry, Scaling Account Based Engagement Lead at Microsoft. As the deadline for submissions to this year’s Marketing Excellence Awards nears, Cheryl and Ankica share their inspirational journeys of embedding ABM within their organizations, and the approaches that led to their success.
Podcast
In this podcast, Mitali Gohel, Amazon, and co-founder of Women in Tech, shares advice on her passionate journey of promoting equity and inclusion, championing women in leadership, and joining forces with other advocates of equality to be a powerful force in bridging the diversity gap in tech.
Podcast
In this podcast, Keith Pranghofer, Director of Marketing, ISV Partnerships at Microsoft, discusses the role ABM can play, why organizations need a more outcome-based approach, and the importance of partner orchestration across the entire customer lifecycle.
Podcast
In this podcast, Sally Duby, Chief Sales Officer at The Bridge Group, explores why we not only need to educate top decision makers, but convince women that sales is their place to shine too.
Podcast
In this podcast, Rob Levitt, Senior Vice President of Advisory, and Chief Customer Officer, Will Nicholls, share key insights from our global benchmarking study to help elevate your ABM in 2023.
Podcast
In this podcast, Alisha is joined by Jackie McKinley, Vice President for US Enterprise Sales at NetApp, to share how to build and empower effective sales teams.
Podcast
In this episode, our experts discuss the key takeaways from our latest research and unpack what's changing across enterprise buying cycles.
Podcast
In this podcast, Alisha is joined by Eric Martin, Account-Based Marketing Lead at AWS, to explore the core principles of ABM and differences in developing Account-Based Marketing for two technology giants.
Podcast