Building a CxO program for AWS
AWS needed to engage executive audiences globally, minimize channel conflicts, and optimize every touchpoint to drive revenue.
November 2023
Case Study
Case Studies
Insights
Delivering successful through-partner marketing campaigns for BroadSoft
This communication software service provider wanted to enable Service Provider partners to increase sales of its cloud communications platforms to SMBs.
February 2023
Case Study
Building three-way vertical propositions for Hewlett Packard Enterprise & Scality
This organisation wanted to drive sales into key verticals with a compelling, joint value proposition. We helped them develop this proposition and equip partners and sales teams with the tools needed to communicate to prospective customers.
March 2023
Case Study
Helping Centrica Business Solutions realise the potential of distributed energy
This global energy service provider needed to build a compelling market story to support its GTM strategy.
February 2023
Case Study
Helping Equinix develop a rapid response to Covid-19
When Covid-19 hit, the switch to remote working occurred overnight – putting enterprise IT networks under intense pressure. Here's how we helped our client break through the noise.
February 2023
Case Study
Building strong joint propositions for Equinix and their partners
Going to market with partners is a central part of Equinix’s strategy. Momentum ITSMA developed a workshop-based process to help Equinix build clear go-to-market strategies and strong joint value propositions with its most important partners.
June 2023
Case Study
Launching People First for MHR
Helping a private HR and payroll provider launch a new flagship product – People First HR & payroll platform – enabling it to address new markets with a disruptive offering reflecting the way the world of work is changing.
February 2023
Case Study
Cable&Wireless Worldwide vertical GTM strategy
An Imaging Solutions provider, a subsidiary of Fujitsu Ltd, needed to cut through the competitive noise bombarding its channel partners in a crowded market
February 2023
Case Study
The ‘Better-for-Business’ Zone for Zen Internet
How do you engage 2.4 million Covid-battered businesses in diverse locations across the UK and persuade them to change their vital lifeline to the outside world? Think Local.
February 2023
Case Study
Repositioning Vodafone in the enterprise market
A multinational telco needed to change the way it was perceived by business customers.
February 2023
Case Study
Helping Samsung to change the channel mindset
A multinational electronics company wanted to introduce their mobile device-based business solutions with the aim to grow market share and build stronger channel engagement.
February 2023
Case Study
Powering best practice at payment market leader
Following a major restructuring, its CEO commissioned a formal key account management (KAM) program and hired us to help establish the program office.
October 2022
Case Study
Helping to transform IT services provider, a $19 billion-start-up
Within months, we had helped certify over 100 marketers to establish a fully formed account-based marketing powerhouse. This team now partners with a complex and large business, acting as a catalyst for growth.
October 2022
Case Study