Summary

Following an announcement to spin off as a new public company the Managed Infrastructure Services unit of a large Global Technology Services division*, a new company was formed. Within months, we had helped certify over 100 marketers to establish a fully formed account-based marketing powerhouse. This team now partners with a complex and large business, acting as a catalyst for growth.

At a glance

Situation

• The company’s Global Technology Services (GTS) is focused on providing technology for mission-critical systems – a $500bn market opportunity.
• The division was transformed into a new entity, a separate publicly traded company.
• As a $19bn, 110-year-old start-up, the new company needed to move fast and fully orientate their teams and processes around their customers

Action

• Designed a learning and development program for the company, applying our IP to the company’s unique business and market strategies
• Rapid certification program over two quarters, taking four cohorts through certification and setting them up for success
• We continue to provide top-up skills and knowledge sharing, with the company also having access to Growth Hub

Impact

• Accelerated an account-based growth approach across the business, where all marketing is account-based
• Designed and delivered learning & development program in under four months
• Certified over 100 marketeers

*We take our clients' confidentiality seriously. While we've changed their names, the results are real.