Helping to transform IT services provider, a $19 billion-start-up

Summary

Following an announcement to spin off as a new public company the Managed Infrastructure Services unit of a large Global Technology Services division*, a new company was formed. Within months, we had helped certify over 100 marketers to establish a fully formed account-based marketing powerhouse. This team now partners with a complex and large business, acting as a catalyst for growth.

At a glance

Accelerated an account-based growth strategy

Designed and delivered learning & development program in under four months

Certified over 100 marketeers

Situation

  • The company’s Global Technology Services (GTS) is focused on providing technology for mission-critical systems – a $500bn market opportunity.
  • The division was transformed into a new entity, a separate publicly traded company.
  • As a $19bn, 110-year-old start-up, the new company needed to move fast and fully orientate their teams and processes around their customers

Action

  • Designed a learning and development program for the company, applying our IP to the company’s unique business and market strategies
  • Rapid certification program over two quarters, taking four cohorts through certification and setting them up for success
  • We continue to provide top-up skills and knowledge sharing, with the company also having access to Growth Hub

Impact

  • Accelerated an account-based growth approach across the business, where all marketing is account-based
  • Designed and delivered learning & development program in under four months
  • Certified over 100 marketeers
*We take our clients' confidentiality seriously. While we've changed their names, the results are real.

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