Account-Based Growth
Alisha Lyndon
November 24, 2020
In this episode of the ABM Podcast, find out what’s changed as ABM has evolved, from Head of Global Account & Deal Based Marketing for FSI at Atos.
In this episode we’re joined by Neil Berry, Head of Global Account & Deal Based Marketing for FSI at Atos to discuss the shift from a pilot program to ABM a decade on. From storytelling to the use of digital, find out what’s changed as ABM has evolved.
With crowded channels and digital spaces, cutting through the noise is as important as the share of your voice in the market. ABM could be the answer
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