In this episode we’re joined by Neil Berry, Head of Global Account & Deal Based Marketing for FSI at Atos to discuss the shift from a pilot program to ABM a decade on. From storytelling to the use of digital, find out what’s changed as ABM has evolved.
With crowded channels and digital spaces, cutting through the noise is as important as the share of your voice in the market. ABM could be the answer
CIOs are now being seen as more influential than ever before with 66 percent reporting that the CIO-CEO relationship had increased in strength and that 70 percent of CIOs were now assuming leadership of high-impact initiatives...