
3 ABM Metrics for Long-Term Growth: Why 3 R’s Matter
An interview with Momentum ITSMA's Rob Leavitt on how to measure ABM with key metrics and success tactics, focusing on the importance of the three R's.
Article
ABM
Momentum ITSMA Staff
December 12, 2019
This ABM benchmark report is a broad-based look at ABM objectives, spending, tools, tactics, metrics, and results from almost 200 ABM programs.
This article was shared before we integrated Momentum ITSMA into one single company, bringing all of our capabilities together. Learn more.
Yes, indeed, it’s that time of year again. Time for the year-end studies and recommendations for next year. And you’ve already seen more than a few studies on the latest in ABM, never mind the endless stream of tips, tricks, and tirades on why ABM is the best thing since sliced bread.
So why pay attention to Moving to ABM Maturity, the third annual ABM benchmark study from ITSMA and the ABM Leadership Alliance? Four reasons:
Key findings include: