
Adjusting ABM as the Crisis Continues: Reports from the Front
ITSMA's Rob Leavitt uses a long-planned webcast to check in with a fabulous group of ABM experts and leaders on how they’re adjusting plans, programs, and priorities.
Article
pre-integration
Momentum ITSMA Staff
April 7, 2020
ITSMA's Rob Leavitt uses a long-planned webcast to check in with a fabulous group of ABM experts and leaders on how they’re adjusting plans, programs, and priorities.
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Amid the pandemic, ABM-ers are scrambling to rethink and revise ABM initiatives to meet fast-changing business and customer needs.
With a fortunate coincidence of timing, I was able to use a long-planned webcast to check in with a fabulous group of ABM experts and leaders on how they’re adjusting plans, programs, and priorities.
Expert panelists included all-star representatives from the ABM Leadership Alliance (ABMLA) membership: Bizzabo, Demandbase, Engagio, LeanData, ON24, PathFactory, PFL, SalesLoft, and Vidyard.
Building on our recent ABM benchmark study with the ABMLA, our session highlighted an inspiring collection of insights, ideas, and examples on a set of key challenges that ABM-ers are facing today:
We also had a great “lighting round” highlighting everyone’s favorite recent success.
And, as a special bonus, everyone recommended books, movies, podcasts, and TV shows to fill in some free time when we step back from our home office desks and tables.
So, check out the webcast, and let us know what’s working and what’s next for you.