Lead your market with leading abm
Get results and sustained growth from the original ABM experts
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Know your audience with the team that knows how
We invented the concept of Account-Based Marketing (ABM) in 2003 and haven’t stopped honing it since.
Together, we can sharpen your client focus, enable compete client-centricity and engage your markets like never before.
ABM that works
" The most critical component of key account growth is the work we’re doing together - understanding accounts, planning with intention and drawing on best practice tools to bring clarity.
Senior Vice President USA, Arvato
" The biggest success we've had is our partnership with you. In particular, the thought process around the content that we build together and the insights that we deliver back into the account team.
Strategic Accounts at Microsoft
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There is no way that any other partner would be able to do this type of strategic work at this pace.
This is truly outstanding work.
Chief Marketing Officer (former), State Street
Grow Your Most Valuable Customers - the ABM book
The long-awaited book by our CEO, Alisha Lyndon, is now available.
The Executive’s Guide to Account-Based Marketing explains how to build a successful account-based strategy, create powerful customer collaboration and drive sustained revenue growth. With first-hand insights from our own work, the book looks at the key principles of ABM, as well as critical success factors and how to measure them.
The book also includes findings from two of our industry-leading studies, and contributions from Senior Vice President Rob Leavitt, Partner Robert Hollier, and Chief Community Officer, Dave Munn.
abm insights
We are your window to the ABM landscape.
Our world-leading studies uncover unique insights to help you shape your ABM strategies and achieve market-beating growth. We discover trends, make research-based predictions, and share our findings so you can turn insight into action.
Our market intelligence empowers you to execute leading ABM strategies.
Global enterprises trust Momentum ITSMA.
We work with you to understand your customers, services, marketplace, and opportunities. Then we move at speed alongside you to drive growth.
ABM certification for you and your team
By combining our unrivalled intelligence with best practice-led learning pathways, we give your teams the knowledge and confidence they need to drive greater impact. So far, we’ve trained and certified over 2,000 practitioners.
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We know your accounts
It takes expertise to identify the many commercial and personal factors driving a buyer’s decisions. It takes expertise to turn buyer insights into a rigorous, distinctive strategy. It takes expertise to translate insights and strategy that speaks the buyer’s language, deepens relationships, and motivates action.
We have deep domain expertise in technology, financial and professional services, with the proven ability to look both deep within a market to identify evolving account needs and expectations.
With more than 10 years of targeting the global 2,000, we know your customers inside out.
We enhance this with cutting-edge research across the business and buying process with the Momentum ITSMA Customer Buying Index® (CBX).
ABM insights
Momentum ITSMA has identified the four stages of ABM Adoption: Exploring, Experimenting, Expanding, and Embedding - a rapid diagnostic process to help assess gaps in your program compared to a benchmark of comparable companies. As ABM continues to take hold across B2B, the community expands but maintains a predominance of programs in early stages of development. Only 17% of programs today are fully embedded as a foundational pillar of Go-to-Market strategy. That leaves the greater majority still working on their ABM strategy or refining their approach.
We can help you to design, build and implement an account-based strategy. Our advisory and consulting team will help treat individual accounts as markets in their own right, partnering with sales and service teams, building reputation and relationships, all underpinned with account insight. Book an assessment today to find out where you stand.
Benefits of the Momentum ITSMA approach
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We offer unparalleled analytic and organizational tools for account-based growth. Together, we can create an enduring customer-centric culture.
ABM Training & Certification
Professional training from Momentum ITSMA on the fundamentals of ABM for your teams via live instruction and self-paced eLearning and certification.
ABM Account- assessment
Benchmark your current approach against best-in-class programs, highlighting the strengths that can be leveraged, together with a gap analysis and opportunities for improvement.