Leadership & Transformation
Alisha Lyndon
January 29, 2020
The transition from one decade to the next always allows for a period of reflection. Here is a closer look at those clients who have been leading the charge over the last decade.
The transition from one decade to the next always allows for a period of reflection as well as a look forward at what is to come next. To provide a real perspective on where account-based marketing (ABM) will head in 2020, here is a closer look at those clients who have either been doing it for the longest or have been leading the charge over the last decade.
Working deep in the global 2,000 gives us a unique insight into how each of these firms operate, their unique context, and, most critically, how they navigate buying cycles for large investment decisions.
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