ABM: How To Compete When Everyone Has The Same Strategy | Forbes
As much as 70% of B2B organizations are now either adopting or planning to adopt an ABM approach, can it still be used to distinguish your firm from similar competitors?
by Alisha Lyndon
June 19, 2019
When Momentum ITSMA was founded as one of the first ABM consultancies, the term was little-known. But with as much as 70% of business to business (B2B) organizations now either adopting or planning to adopt an account-based approach to communicate the differentiators that customers care about, can it still be used to distinguish your firm from similar competitors?
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