Setting up an ABM program has always been challenging, but the events of 2020 and the disparate team structures that come with the wholesale switch to remote working has put even more of a premium on getting the fundamentals right. Watch this video for three tips to help you create a winning ABM program.
The bi-annual How Executives Engage research, which was conducted in September of 2021, uncovered the four main challenges facing marketers as we enter the longtail of the Covid-19 pandemic.
Finastra's Global ABM Lead discusses balancing building a centralised ABM program while still empower field and regional teams.
The findings from Momentum ITSMA's latest CBX® revealed the anxieties plaguing C-suite leaders following a year of reactive technology purchases and organisational pivots...