
ABM for 2021 | Building an ABM program in a pandemic
Setting up an ABM program has always been challenging, but the events of 2020 put even more of a premium on getting the fundamentals right...

by Momentum ITSMA Staff
November 2, 2020
Setting up an ABM program has always been challenging, but the events of 2020 and the disparate team structures that come with the wholesale switch to remote working has put even more of a premium on getting the fundamentals right. Watch this video for three tips to help you create a winning ABM program.
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