A moment of truth for b2b marketing – Part 1
Tune in to this episode of the ABM Podcast as Momentum ITSMA's Robert Hollier reveals wave 3 of the Momentum ITSMA Customer Buying Index™.
Podcast
Account-Based Growth
Alisha Lyndon
November 24, 2020
The CTO at Cyberfort Group and Director of ABM, Strategic Accounts at Microsoft unpack the Customer Buying Index™ in this episode of the ABM Podcast.
In this episode we hear from Andy Simpson-Pirie CTO, Cyberfort Group and Keith Pranghofer, Director of ABM, Strategic Accounts, Microsoft as they unpack the Customer Buying Index™, a tool that brings together ten years of experience and proprietary research to provide a unique picture of who the buyers are in key markets and analyses their vendor expectations.
Tune in to this episode of the ABM Podcast as Momentum ITSMA's Robert Hollier reveals wave 3 of the Momentum ITSMA Customer Buying Index™.
Podcast
Former CTO at Lloyd’s Banking Group and Zürich Insurance Group and now CTO Cyberfort Group, Andy Simpson-Pirie joins us on the ABM Podcast as a part of the Momentum ITSMA CBX™ series.
Podcast
Carrie Holmes, Director of Strategic Marketing at Microsoft, on the ways her team are transforming how they engage customers.
Podcast