A moment of truth for b2b marketing – Part 2
The CTO at Cyberfort Group and Director of ABM, Strategic Accounts at Microsoft unpack the Customer Buying Index™ in this episode of the ABM Podcast.
by Alisha Lyndon
November 24, 2020
In this episode we hear from Andy Simpson-Pirie CTO, Cyberfort Group and Keith Pranghofer, Director of ABM, Strategic Accounts, Microsoft as they unpack the Customer Buying Index™, a tool that brings together ten years of experience and proprietary research to provide a unique picture of who the buyers are in key markets and analyses their vendor expectations.
A moment of truth for b2b marketing – Part 1
Tune in to this episode of the ABM Podcast as Momentum ITSMA's Robert Hollier reveals wave 3 of the Momentum ITSMA Customer Buying Index™.
The Momentum ITSMA Customer Buying Index™ Series: Andy Simpson-Pirie
Former CTO at Lloyd’s Banking Group and Zürich Insurance Group and now CTO Cyberfort Group, Andy Simpson-Pirie joins us on the ABM Podcast as a part of the Momentum ITSMA CBX™ series.
Microsoft: Driving growth through change
Carrie Holmes, Director of Strategic Marketing at Microsoft, on the ways her team are transforming how they engage customers.