A moment of truth for b2b marketing – Part 1
Tune in to this episode of the ABM Podcast as Momentum ITSMA's Robert Hollier reveals wave 3 of the Momentum ITSMA Customer Buying Index™.
by Robert Hollier
November 24, 2020
In this episode we’re joined by Robert Hollier, Director of Consulting at Momentum ITSMA, to reveal wave 3 of the Momentum ITSMA Customer Buying Index™, a powerful analysis tool that brings together ten years of experience and proprietary research to discover how the post-pandemic virtual-first world has changed IT buying behaviour at the world’s largest companies – and how to respond.
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A moment of truth for b2b marketing – Part 2
The CTO at Cyberfort Group and Director of ABM, Strategic Accounts at Microsoft unpack the Customer Buying Index™ in this episode of the ABM Podcast.