Account-Based Growth
Robert Hollier
November 24, 2020
Tune in to this episode of the ABM Podcast as Momentum ITSMA's Robert Hollier reveals wave 3 of the Momentum ITSMA Customer Buying Index™.
In this episode we’re joined by Robert Hollier, Director of Consulting at Momentum ITSMA, to reveal wave 3 of the Momentum ITSMA Customer Buying Index™, a powerful analysis tool that brings together ten years of experience and proprietary research to discover how the post-pandemic virtual-first world has changed IT buying behaviour at the world’s largest companies – and how to respond.
The findings from Momentum ITSMA's latest CBX® revealed the anxieties plaguing C-suite leaders following a year of reactive technology purchases and organisational pivots...
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The bi-annual How Executives Engage research, which was conducted in September of 2021, uncovered the four main challenges facing marketers as we enter the longtail of the Covid-19 pandemic.
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The CTO at Cyberfort Group and Director of ABM, Strategic Accounts at Microsoft unpack the Customer Buying Index™ in this episode of the ABM Podcast.
Podcast