2023’s must read ABM book
We're thrilled to be launching this highly requested book, The Executive's Guide to Account-Based Marketing
by Momentum ITSMA Staff
January 31, 2023
We’re thrilled to launch this highly requested book, The Executive’s Guide to Account-Based Marketing, supplementing our existing ABM practitioner guide. With ABM high on the business agenda for 2023, our latest book provides you with a clear approach to align your stakeholders and motivate change. Order yours today.
Rebalance Your Marketing Focus in 2023
Momentum ITSMA CEO Alisha Lyndon kicked off the second day of Marketing Vision 2022 with an overview of how companies can achieve sustained growth.
New Report Shows ABM is Driving Greater Customer Success
Companies see higher levels of customer success and advocacy. 66 percent said their ABM accounts are more likely to provide positive references.
ABM allowed me to use other parts of my brain
ABM isn't the answer to every marketing challenge, but it incorporates enough elements to keeps things constantly fresh for inquisitive individuals like Eric Martin.