“As B2B marketing continues to transform amid the rise of always-on digital engagement, marketing leaders are rethinking every aspect of their strategies, programs, teams, and ways of working. The most effective organizations are innovating on both the art and science sides of marketing to drive strategic growth, strengthen brand positioning, and deepen the most important client and influencer relationships,” said Dave Munn, President and CEO of ITSMA. “This year’s Marketing Excellence Awards program highlights the seven critical areas where leading B2B marketers are standing out in the connected economy.”
The Awards Program, now in its twenty-third year, recognizes programs that demonstrate deep market insight, innovative marketing approaches, and substantial business impact with high value services and solutions. Last year’s winners included: Acuvate Software, Adobe, Cisco, Cognizant, Conduent, Fujitsu, HCL Technologies, Hewlett Packard Enterprise, Hexaware Technologies, IBM, Microsoft, PwC, Red Hat, SAP, ServiceNow, Tata Consultancy Services, Unisys, and West Monroe Partners.
The deadline for submissions is May 8, 2020.